Roxana Rivera

Roxana Rivera

Assistant to the President

The daughter of Salvadoran immigrants who came to the U.S. in search of a better life, Executive Vice President Roxana Rivera has been organizing low-wage workers and fighting for justice for immigrants and working families for over 25 years. She has also been part of and led hunger strikes in California and New England, including those that were part of the historic Justice for Janitors struggle in the 1990s. Roxana spent nearly a decade driving member engagement and leading SEIU Local 615’s commercial division in Boston. In 2013, Local 615 merged with 32BJ SEIU and then-President Héctor Figueroa recommended Roxana as Vice President of 32BJ SEIU District 615. She was then elected into this role by the district’s membership.

Today, Roxana leads and oversees 32BJ SEIU’s nearly 25,000 cleaners, security officers, higher education workers, and airport workers throughout New Hampshire, Massachusetts, Rhode island, and Connecticut. Under her leadership, 32BJ SEIU helped drive GOTV efforts to elect Michelle Wu as the first Asian-American woman to serve as Mayor of the city of Boston.

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