Director of Communications


Director of Communications

​With 175,000 members along the East Coast, 32BJ SEIU is the largest property services union in the country. Our members – predominantly immigrant, Black and brown janitors, security officers, residential, school and airport workers – have fought for and won high wages and strong benefits for private and public sector property service workers, and we continue to fight to win the same for thousands of unorganized service workers. 32BJ is at the forefront of building the nation’s labor movement, winning strong contracts for members and bringing unorganized working people into a union. We are part of a larger movement to win economic and racial justice for all, supporting progressive candidates for elected office and moving a broad policy agenda, including campaigns to guarantee living wages, expand voting rights, implement fair and just policing and immigration practices, and expand access to paid time off and affordable health care. 32BJ has grown rapidly over the past decade and currently employs approximately 435 diverse staff in sixteen offices from Boston to Miami. 

Our communications work is central to the mission of the union – we move campaigns forward and win for workers using a variety of earned, paid and social media and member communications. We seek a thoughtful and dynamic Director of Communications to build upon a broad and robust communications program, and bring our work to the next level. The Director is a key member of the Union’s Senior Staff team, reporting to the Chief of Programs and leading a team of 16 staff across the organization’s jurisdiction. Candidates should be strategic, creative thinkers with deep campaign experience and strong management skills, who know how to utilize a range of communications strategies to engage members and advance campaigns.

Key Responsibilities:

  • Work closely with 32BJ President and Officers to create and implement forward-thinking, union-wide branding, messaging, and communications strategies to target diverse audiences, including members, allies, the media, policy makers, and political leaders, as well as shape influential public support to drive our campaigns;
  • Develop and direct campaign communications, media strategy, and member communications programs;
  • Oversee a member communications team; ensure that all of the union’s member communications—including text, emails, digital, printed materials and more—reflect the values and goals of the organization; 
  • Partner with the Union’s organizing, political, field and research departments to develop campaign strategy;
  • Lead a national media relations program, including pitching, building reporter relationships, and managing crisis communications with local and national press;
  • Serve as a thought partner to President and Union officers on developing and executing communications strategies and setting benchmarks to track progress;
  • Recruit, inspire, develop and retain a diverse communications team;
  • Manage, supervise and evaluate 16 internal and external communicators across the Union’s geographies, maintaining message discipline and consistency;
  • Act as spokesperson for the Union when necessary;
  • Work effectively with other locals, SEIU International, and community groups; and
  • Regularly update Union leadership on all progress, challenges, and successes of ongoing projects.


  • Ten to fifteen years of experience in communications or campaign management in labor, advocacy or related work;
  • High-level experience leading or directing contract, legislative and/or advocacy campaigns; 
  • Experience in communications planning and capacity building in a large, multi-faceted organization; 
  • Demonstrated experience as a project manager in a fast-paced, campaign-oriented work environment; 
  • Solid management and supervisory experience;
  • Strong interpersonal communication and relationship building skills; 
  • Strong writing skills for print and online formats, strong sense of effective story-telling and proven ability to write quickly, concisely and persuasively;
  • Facility with new media tools and openness to expanding skills in this area; 
  • Demonstrated commitment to social and economic justice, especially work with union members, low-wage and/or immigrant communities;
  • Experience in developing training materials and templates and in conducting trainings on communications skills;
  • Experience managing departmental and campaign budgets;
  • Ability to work independently, handle multiple priority projects, and meet deadlines; and
  • Demonstrated resourcefulness and flexibility in approach to project assignments and planning, and ability to pivot and reprioritize in order to respond to crises.

To apply, please e-mail resume, letter of interest and three writing samples to  No phone calls please. This position, while temporarily remote, is based at 32BJ’s headquarters in New York City and requires travel. Competitive salary and generous benefits package, including fully employer paid health care, pension and 401K. 32BJ SEIU is an equal opportunity employer. People of color, persons with disabilities, women, and LGBTQ+ candidates are strongly encouraged to apply.